Google’s empire is cracking. In a major win for digital freedom and fair competition, a U.S. federal judge has ruled that Google has been running an illegal monopoly in the digital advertising market. The court found that Google used its overwhelming power to rig the system, force out competition, and control how online ads are bought and sold—hurting small businesses, publishers, and advertisers in the process.
The ruling confirms what critics have been saying for years: Google’s ad dominance is not earned—it’s imposed. Through shady tactics like tying its products together and blocking rivals from fair access, Google crushed competition and built a stranglehold on the $300+ billion global ad market.
This case, led by the Department of Justice and 17 states, exposes the dark side of Google’s so-called “innovation.” Instead of competing fairly, Google chose to manipulate and monopolize, maintaining control through exclusive contracts and backdoor deals. The court found that Google “willfully maintained monopoly power,” a direct violation of the Sherman Antitrust Act.
And the consequences could be massive. The DOJ is pushing for real consequences—including breaking up Google’s ad tech empire, possibly forcing it to spin off key tools like Google Ad Manager. That’s right—Google may finally be forced to give up some of its unchecked control.
Google, of course, plans to appeal—because what else would a monopoly do when it’s exposed? The company still claims its tools are “helpful,” but that’s no excuse for abusing power and rigging the market.
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